Keep it simple.

In 2020, we changed our name to Mmgt.  The brand stands for simplicity (in a complex business and time).  We've called our company what it is - a music management company.

The mission of our company is to help artists plan, promote, sell, and grow. 
(That has been our mission since our original business plan from 2003.)

The spirit of our brand is rooted in kindness, service, resourcefulness, professionalism, proactivity, community, teamwork, and leadership.  We live by the principle that we do what we say we will do.  (In all our years in business, only once did we not do what we told an artist we would do, and that one time still bugs us *a little*.)

We are honest. When we make mistakes, we admit them openly, apologize, and work to make it right. We are human together. We are always “on the same side” as our artists, vendors, and partners.

  • Saying and spelling Mmgt

    When spoken aloud, phonetically we prefer folks say the letters "em em gee tee" or to "em management" - whichever they like best.

    The name should always be written with the first letter capital, and rest of letters lowercase, as such: Mmgt

    While tempting, it should NOT be written in ALL CAPS, to avoid confusion or likeness to other bands or companies with similar names that do that.

  • Logos, fonts, colors

    These logos can be used interchangeably, whatever fits the occasion best:

    The logo was inspired by the way Scrabble pieces look, and the font was chosen to make it easy to recreate the logo with a regularly available font, if the need arises. To do so, use the font Poppins.

    These are the brand colors:

    Maroon
    #85211A

    Grey
    #A09F9F

    Black
    #000000

    White
    #FFFFFF

    Download Logos

  • Punctuation, words

    We put two spaces after periods unless character count restrictions inhibit it. We use the terminal comma. We observe the difference between hyphens (n-dashes) and m-dashes whenever possible.

    In social media, we avoid using the same adjective, verb, or phrase more than once in a post, or in successive posts. We avoid over-use of generic adjectives like "fabulous" "remarkable" "incredible," and try to find words unique to the message we are sending. We strike a tone that is earnest and realistic, not hyperbolic or sarcastic. When in doubt, we simplify. And we try to make one call-to-action clear when there is something we want fans to do. We try to avoid casual calls-to-action like "Check it out" and instead use clear verb calls like "Watch it here" or "Listen here" or "Order it here" or “Link in bio”

    In emails, press releases and on websites, we strike a warm, practical, helpful tone. We make sure all our messages map back to our mission.